Gold Recruitment is all about putting people on the right path and finding a career that fits both employer and employee. They conduct day to day business with the mantra of “do the right thing”.
It was important to the business to respect the original logo by Merlin Watt by keeping as much the same as possible. We made changes to their logo to create a more modern, elegant "gold-dipped" look to reflect the positive change putting someone on the right path can have.
Thinking about how hard it can be to find the right job, we chose to juxtapose the smooth letter forms with rough, wooden and dark textures.